February 3, 2018

Sweets & Selfies

The Dessert Museum's Sugary Arrival

Sweet and slick: The Dessert Museum is Asia's first eat-as-you-play museum where you can enter through a slide

Scrumptious, tasty, and oh so delectable! Pastries and desserts have crowded our fantasies for the shortest moments of boredom and delay. Our childhood reveries filled with wonderlands of ginormous confections, all beyond reach, until today.

The arrival of The Dessert...

September 27, 2015

Fall In Love All Over Again

​Spreading the H&M Love 


On the Friday of September 25, as many were taking their leisurely strolls around the Mega Fashion Hall, a mini-event happening across H&M's store caught many passerbys' attention.


Near the store were cafe tables and chairs, an H&M photo wall, and a mobile coffee truck, designed in H&M red and black, with a big letter sign: "H&M Cafe." 


The ver...

July 10, 2015

The Rebirth of a Universe

Launching full-throttle with Power Mac Center



SM Megamall's CyberZone was quickly filling with people one early Friday morning as crowds waited in anticipation, keen to finally witness a long-awaited celebration: the "rebirth of a universe"... the Power Mac Center universe; the regeneration of the first ever Power Mac Store into its biggest yet.


Excitement was stirring among guests...

December 6, 2014

Winning the Cosmic War

Presenting the Star Wars and folded&hung alliance



Modeled by celebrity ambassadors, models and fashion bloggers down the runway, intergalactic designs and fashionable apparel merged together for the grand fashion show of Folded & Hung's out-of-this-world collaboration with Star Wars.


f&h Brand Ambassador Elmo Magalona modeling the collection's bests



Dani Barretto, Camille Co, Ina Estrada, David Gui...

September 15, 2014

Fun, Fresh, Fierce

A day of entertainment and fun, for the love of shoes



Gibi fans flocked to Gibi's Fun Day mall event, enjoying an energetic day of entertainment, performances, prizes and excitement led by Gibi Shoes'brand ambassadors: Xian Lim, Nadine Samonte and Ella Cruz. Aside from the surprise reveal of Gibi's Mystery Lady, Jasmine Curtis-Smith, fans were also treated to a meet-and-greet opportunity with their celebrity...

November 15, 2012 took loyal netizens on an interactive tour around their very own "Sulit City", pleasing many with booth giveways, games, contests, and live performances.









April 21, 2012

Young women and teens flocked to Etude House's mall-wide beauty fair. Games, activities, makeup freebies, makeovers and lots and lots of pink hyped the girly event.






March 12, 2012

Mothers and cooking enthusiasts alike came together for a weekend of food and fashion, enjoying plating demos and a grand fashion show as Luminarc celebrated Mother’s Day weekend at SM Makati.







October 9, 2011

To celebrate Lee Kum Kee’s 123th Anniversary, renowned chefs of the country conducted a cooking demonstration in Ayala Malls which was attended by celebrities, culinary students and special guests.



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