Made for the Modern Trail
Different lifestyles, one solid brand
What is my Modern Trail? What kind of lifestyle do I lead? Where do my TImberlands take me?
Timberland has been established as a brand for the outdoors, but this fall, with its global Modern Trail campaign, Timberland is redefining their brand. Not only just for outdoors, Timberland is making its different functions known, using it for many other occasions and events, such as night outs, going to work, or even just malling.
To introduce further the campaign and to launch their latest Fall Collection, Timberland held a Viewing Party for their Fall 2015 Collection last September 4, 2015 at Hyve Club.
Upon entering the venue, prepared for guests to interact with was a Timberland display booth featuring Timberland’s Fall 2015 Collection. Many bloggers and celebrity guests tried on some of Timberland's best, even posting their OOTN (Outfit of the Night) on their social media accounts, sharing their #ModernTrail.
Timberland's finest footwear on display
Included also at the entrance was the "Iconic Yellow Boot,” the classic Timberland shoe, made life-size and perfect for guests to pose and take pictures with.
Brent Javier and Janna Tee inside the Iconic Yellow Boot
What was in store for the night? A fashion show of Timberland's latest Fall Collection, modeled by foreign runway models, presented Timberland apparel in the best way possible.
This season's outfits live on the runway
This year's Timberland Mark Makers, the people who best represent the brand and its ideal lifestyles, were also announced that night - Model Brent Javier, DJ Mars Miranda, and Host Kuya Kim Atienza.
Brent Javier modeling a classic pair of black Timberland boots
DJ Mars Miranda in his own pair of Iconic Yellow Boots
Lifestyle Representatives were also invited to showcase Timberland’s Fall 2015 collection and its four different Modern Trails – Wanderlust, Executive, Urbanite and Millenial.
For the Wanderlust category, Edgar Allan Zeta-Yap was the representative, a travel writer and photographer from the Philippines who enjoys capturing people, places and perspectives whether it’s on or off the beaten path.
Travel blogger Edgar Allan Zeta-Yap
Emmy-award-winning Filipino producer Mike Carandang, on the other hand, is the perfect fit for the Executive category. Mike Carandang is known as the producer for America’s Next Top Model back in 2003 and The Tyra Banks Show in 2005.
Emmy-award winning producer Mike Carandang
The third Modern Trail, the Urbanite, is someone who works hard and also knows how to have fun at the same time. Filipino TV and radio host, newspaper editor, creative director, columnist, and owner of several clubs in Manila, Tim Yap, best represented this lifestyle.
Influential personality Tim Yap walking down the runway
As for the Millenial representive, David Guison, a generation Y member, the founder of the top menswear blog, DG Manila, walked that lifestyle.
Active blogger and digital personality David Guison
The night ended with a celebratory toast, congratulating Timberland's success, along with its Lifestyle Representatives and Mark Makers.
Lifestyle Representatives, Mike Carandang and Edgar Allan Zeta-Yap
This viewing party was definitely one for the books! Having many special guests come together to witness the launching of Timberland’s Fall 2015 collection definitely gave a greater exposure of the brand.
The after-party's electronic dance sounds c/o DJ Mars Miranda
Timberland "Modern Trail" Fall Collection Viewing Party