H&M: #HMFALLINLOVE Café

September 27, 2015

Fall In Love All Over Again

​Spreading the H&M Love 

 

On the Friday of September 25, as many were taking their leisurely strolls around the Mega Fashion Hall, a mini-event happening across H&M's store caught many passerbys' attention.

 

Near the store were cafe tables and chairs, an H&M photo wall, and a mobile coffee truck, designed in H&M red and black, with a big letter sign: "H&M Cafe." 

 

The very first customized H&M Cafe Coffee Truck!

 

An ingenious way to promote the 2015 Fall Collection and to express their gratitude to loyal fans, H&M held its very first #HMFallinLoveCafe during the last weekend of September!

 

The H&M Cafe's relaxed, classy, coffee shop vibe wasn't hard to miss upon arriving. With its feel-good ambiance and its exclusive deal of getting a free cup of coffee for a minimum H&M purchase of PHP 500, it was effortless to #HMFallinLove.

 

Guests got to choose from the Coffee of the Day  ("Love You A Latte" or "Espresso Your Love"?), afterwards, taking photos with their loved ones by the H&M #HMFallinLove photo wall, posting their weekend memories online. "What makes you #HMFallinLove?", H&M asked. Many answered and shared their personal love stories online, spreading the H&M love online. The love grew even greater after a chosen few brought home a free Instax Polaroid Camera! 

 

The weekend was not short of sweet surprises: a live band graced guests with acoustic tunes, and more and more cups of quality coffee were served daily, not only by The Barista Box, but by Celebrity Baristas themselves.

Live acoustic music to set the cafe mood

 

Fans flocked to the H&M Cafe, thrilled to have their coffee personally served by friendly Celebrity Baristas - models Kirst Viray and Brent Javier, and the influential Magalona family, Maxene, Elmo and Pia. 

 

Model Kirst Viray serving coffee

 

Barista for the Day, Brent Javier

Elmo, Pia and Maxene Magalona showing their H&M love

 

 

 Congratulations to the H&M Cafe and its success!

 

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