Street Style Redefined
Disney | folded&hung Collection Hits the Streets
Jack Reid fronts the collection dedicated to the fun, fashionable and active millennials of today
Fashion, as we know it, is being shaped every waking day by the trends and influences that surround it. Of late, these so-called forces have been giving more way to the overall look and aesthetic of each individual; and with the peak of social media at its highest and strongest, the landscape in which we inhabit never ceases to revolve.
On the 9th and 10th of September, folded&hung, in collaboration with Disney, reteamed for another collection showcasing the fun, fashionable and active lifestyle of today’s street culture and the very forces that inhabit it – the millennials. The collection, containing elements of streetwear wearability and adaptability, puts the spotlight on the emblematic Disney character known as Mickey Mouse. Albeit a campaign that taps into the very heart and verve of millennial streetwear fashion, the collection also offers pieces that can be worn by the young and young at heart. From classic-colored street style staples to bold and animated pieces, the lineup packs a solid sartorial punch featuring the world’s most beloved mouse.
A two-day fashion and shopping event held at the activity center of the Mega Fashion Hall, the set-up, bearing elements of the street scene, made up for a gathering that highlighted the featured collection. Much like every event has a defining feature, the highway steel trusses and signs – containing a large folded&hung sticker – gave a striking display to every spectator and shopper. Located outside the shopping area were real life photowall vignettes – school locker, café, bus stop – that became a hit with every passing spectator. A quick look at the event’s official hashtags #wearFHDisney and #iwearfoldedandhung on Instagram reveals different snapshots of faces gleaming with joy
#wearFHDisney and #iwearfoldedandhung street signs were an instant hit amongst mall-goers
A broad collection of Disney | folded&hung streetwear pieces for boys and girls alike
The activity area transformed into a highway reflective of today's millennial street scene fashion
Activities during the day included exclusive discount hours, a personal styling session with folded&hung’s very own creative styling team and a meet and greet session featuring the collection’s millennial ambassadors.
And as expected, legions of overzealous fans flocked to the session early morning on the 9th of September, all visibly eager to catch a glimpse of their favorite celebrity. Never to fail their favorites, the stars were received by their high-pitched screams and frenzied reactions similar to what would you expect from a sold-out teen pop star concert.
Ryle Santiago and Barbie Imperial donning the Disney | folded&hung collection at the meet and greet
Marlo Motel, Tony Labrusca, Julian Flores and Laura Lehmann all smiles for the cameras
Kenzo Gutierrez, Karen Reyes and Jak Roberto all dressed to a tee as they meet their fans
Fast forward to a few hours later, and the anticipation had doubled for the fashion show. With everyone already in their seats or in some fanatical cases, at their feet, the show opened with host Vince Velasco introducing special guest stylist Chris Diaz’s creations, followed by the creations of the 10 contestants of the Disney | folded&hung Style and Design competition. One of the styling contestants, Danica Familara, later went on to win the coveted title for her bow-inspired look. A magazine feature, cash prize, gift certificates, and an apprenticeship at folded&hung for next year’s Disney | folded&hung collection awaits her.
Disney | folded&hung Style and Design competition winner Danica Familara together with folded&hung Marketing Manager Arvie Dizon and Creative Manager for Soft Lines for Disney Consumer Products Philippines Liberty Batol
Soon after, all dressed in their Disney | folded&hung pieces, the millennial ambassadors took the runway one by one. Each ambassador fronted a complete ensemble that was paired with striking confidence and stage presence.
Afterwards, up and coming tween sensation Jack Reid – the face of the collection and younger brother of mega heartthrob James Reid – was introduced to a thunderous applause. Donning a red street bomber jacket with Mickey Mouse emblems, Jack shared how excited he is to have been given the chance to be the face of an exciting campaign for the millennial generation he represents.
The face of this year's Disney | folded&hung collection, Jack Reid
Jack Reid and host Vince Velasco looking sharp in their Disney | folded&hung streetwear
(L-R) Founder and CEO of folded&hung Mr. Ronald Pineda, Jack Reid and folded&hung Marketing Manager Arvie Dizon
DJ Rammy Bitong playing his show-stopping set in his Disney | folded&hung streetwear
As it always has been for folded&hung's collections, a grand culmination is not complete without the grand display of the wunderkinds and geniuses behind the cameras. Joining him and the rest of the Disney | folded&hung ambassadors were folded&hung Marketing Manager Arvie Dizon and its founder and CEO Mr. Ronald Pineda.
Capping the night's celebration was courtesy of DJ Rammy Bitong as he hit the stage and delivered another spectacular set of pulsating beats and feel-good tunes. Definitely another one for the books!
All images © 2016 folded&hung